A virtual private network (VPN) gives you online privacy and anonymity by creating a private network from a public internet connection. VPNs mask your internet protocol (IP) address so your online actions are virtually untraceable. Most important, VPN services establish secure and encrypted connections to provide greater privacy than even a secured Wi-Fi hotspot.
Why do you need a VPN service?
Surfing the web or transacting on an unsecured Wi-Fi network means you could be exposing your private information and browsing habits. That’s why a virtual private network, better known as a VPN, should be a must for anyone concerned about their online security and privacy.
Think about all the times you’ve been on the go, reading emails while in line at the coffee shop, or checking your bank account while waiting at the doctor’s office. Unless you were logged into a private Wi-Fi network that requires a password, any data transmitted during your online session could be vulnerable to eavesdropping by strangers using the same network.
The encryption and anonymity that a VPN provides helps protect your online activities: sending emails, shopping online, or paying bills. VPNs also help keep your web browsing anonymous.
How a VPN protects your IP address and privacy
VPNs essentially create a data tunnel between your local network and an exit node in another location, which could be thousands of miles away, making it seem as if you’re in another place. This benefit allows online freedom, or the ability to access your favorite apps and websites while on the go.
Here’s a closer look at how a virtual private network works. VPNs use encryption to scramble data when it’s sent over a Wi-Fi network. Encryption makes the data unreadable. Data security is especially important when using a public Wi-Fi network, because it prevents anyone else on the network from eavesdropping on your internet activity.
There’s another side to privacy. Without a VPN, your internet service provider knows your entire browsing history. With a VPN, your search history is hidden. That’s because your web activity will be associated with the VPN server’s IP address, not yours. A VPN service provider may have servers all over the world. That means your search activity could appear to originate at any one of them. Keep in mind, search engines also track your search history, but they’ll associate that information with an IP address that’s not yours. Again, your VPN will keep your activity private.
VPN Privacy: What does a VPN hide?
A VPN can hide a lot of information that can put your privacy at risk. Here are five of them.
1. Your browsing history
It’s no secret where you go on the internet. Your internet service provider and your web browser have a record of just about everything you do on the internet. A lot of websites you visit also keep a history. Web browsers can track your search history and tie that information to your IP address.
Here are two examples why you may want to keep your browsing history private. Maybe you have a medical condition and you’re searching the web for information about treatment options. Guess what? Without a VPN, you’ve automatically shared that information and may start receiving targeted ads that could draw further attention to your condition.
Or maybe you just want to price airline tickets for a flight next month. The travel sites you visit know you’re looking for tickets and they might display fares that aren’t the cheapest available.
These are just a few isolated examples. Keep in mind your internet service provider may be able to sell your browsing history. Even so-called private browsers are not so private.
2. Your IP address and location
Anyone who captures your IP address can access what you’ve been searching on the internet and where you were located when you searched. Think of your IP address as the return address you’d put on a letter. It leads back to your device.
Since a VPN uses an IP address that’s not your own, it allows you to maintain your privacy and search the web anonymously. You’re also protected against having your search history gathered, viewed, or sold.
3. Your location for streaming
You might pay for streaming services that enable you to watch things like professional sports. When you travel outside the country, the streaming service may not be available. Not so with a VPN — it allows you to select an IP address in your home country. In effect, you’re protected from losing access to something you’re paying for. You may also be able to avoid data or speed throttling, as well.
4. Your devices
A VPN can protect your devices, including desktop computer, laptop, tablet, and smart phone from prying eyes. Your devices can be prime targets for cybercriminals when you access the internet, especially if you’re on a public Wi-Fi network. In short, a VPN helps protect the data you send and receive on your devices so hackers won’t be able to watch your every move.
5. Your web activity — to maintain internet freedom
Hopefully, you’re not a candidate for government surveillance, but who knows. Remember, a VPN protects against your internet service provider seeing your browsing history. So you’re protected if a government agency asks your internet service provider to supply records of your internet activity. Assuming your VPN provider doesn’t log your browsing history (some VPN providers do), your VPN can help protect your internet freedom.
How can a VPN help protect against identity theft?
Identity theft occurs when thieves steal your personal information and use it to commit crimes in your name — like taking over or opening new accounts, filing tax returns in your name, or renting or buying property. A VPN can help protect against identity theft by helping protect your data. It creates an encrypted tunnel for the data you send and receive that’s out of reach of cyberthieves.
Consider: One in four people have experienced identity theft.
If your smartphone's Wi-Fi is enabled at all times, your device could be vulnerable without you ever knowing it. Everyday activities like online shopping, banking and browsing can expose your information, making you vulnerable to cybercrime.
A VPN can protect the information you share or access using your devices. That’s especially important when using a public Wi-Fi network, where a cyberthief on the same network can capture your login credentials and the credit card number you type in when you shop online.
You can’t prevent identity theft. No one can. Some security aspects — like a data breach at an organization where you have an account — are out of your control. But at least a VPN can safeguard your information on your devices.
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What should you look for in VPN services?
The VPN market is crowded with options, so it’s important to consider your needs when you’re shopping for a VPN.
Think about what is important to you. Do you want to be able to surf the web anonymously by masking your IP address? Are you afraid that your information could be stolen on public Wi-Fi? Are you a frequent traveler who wants to be able to watch your favorite shows while you’re on the go.
A good VPN will check all three boxes, but here are some other points to consider.
How to choose a VPN
The best way to stay secure when using public Wi-Fi is to use a VPN solution. But what’s the best way to choose a virtual private network? Here are some questions to ask when you’re choosing a VPN provider.
There are many points to consider when you’re choosing a VPN, so do your homework to make sure you’re getting the best fit for your needs. Regardless of which provider you choose, rest assured that a good VPN will provide more security, privacy, and anonymity online than a public Wi-Fi hotspot can.